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Think Right, Act Right, Pack Right ..................Surveiller, Anticiper, Innover et Emballer
  • Mon, 20 Feb 2012 01:55:00 +0000

    Peut-on survivre sans emballage?

    Vous trouvez Ci-dessous la présentation que j’ai donnée la semaine dernière dans le cadre des 48 heures de la communication pour le développement durable (Eastman, 16 et 17 février 2012)

    Peut-on survivre sans emballage?
  • Thu, 16 Feb 2012 02:29:00 +0000

    Peut-on survivre sans emballage?

    Je serai ce vendredi sur le panel thématique: Communication visuelle responsable pour échanger sur l’emballage et le suremballage.


    Au lieu de parler de zéro emballage, il serait plus adéquat de parler de Lutte contre le suremballage; un phénomène qui coûte cher au fabricant et suscite des réactions du client. L'emballage est un bien nécessaire plutôt qu'un mal. Il joue un rôle majeur dans la protection et la conservation des aliments en garantissant la sécurité alimentaire. Il constitue aussi un atout majeur dans la réduction des pertes de produits périssables.

    Voici le plan de ma présentation :

      1. Emballage: outil technique et marketing
      2. Emballage et suremballage
      3. Emballage et éco-conception
      4. Emballages et plastiques biodégradables
      5. Emballages éco-conçus
      6. Conclusions
     Au plaisir de vous rencontrer et d’échanger avec vous!

  • Thu, 09 Feb 2012 15:20:00 +0000

    Tesco trials new packaging to reduce food waste


    Tesco is the latest supermarket to trial new packaging that will keep fruit and vegetables fresher, in a bid to reduce food waste.

    It will become the first retailer to see how the packaging performs in prolonging the freshness of tomatoes and avocados – produce that triggers the highest wastage in the food industry. Tesco estimates the new packaging could lead to a potential saving of 1.6m packs of tomatoes and 350,000 packs of avocados every year. If successful, it could be rolled out across 80% of the varieties of tomato it sells.

    The packaging contains a strip that absorbs ethylene, the hormone that causes fruit to ripen and then turn mouldy. The strip was developed in the UK by It's Fresh Ltd, which says it is 100 times more effective than any similar existing materials.

  • Thu, 09 Feb 2012 00:31:00 +0000

    L'emballage alimentaire... de passif à actif


    Depuis une dizaine d’années, les efforts de recherche et d’innovation dans le domaine de l’emballage alimentaire ont essentiellement porté sur les matériaux barrière (nouveaux polymères, matériaux complexes, matériaux nanostructurés, etc.), ainsi que sur l’optimisation des emballages. Une nouvelle génération d’emballages émerge aujourd’hui en affichant des propriétés tout à fait originales, qui s’écartent des deux grandes caractéristiques de l’emballage, que sont la protection de l’aliment par effet barrière (vis-à-vis des gaz, de la vapeur d’eau, des micro-organismes, des chocs, etc.) et l’inertie de l’emballage vis-à-vis de l’aliment (pas de migration de constituants de l’emballage vers l’aliment). Ces nouvelles techniques d’emballage permettent de ralentir considérablement le processus de dégradation, tout en améliorant le contrôle de la fraîcheur. Les emballages actifs entrent en interaction avec l’aliment ou s’adaptent à son environnement pour préserver, le plus longtemps possible, et de façon optimale, ses qualités organoleptiques et nutritionnelles.

    Ce numéro de BioTendance® (Cliquez ici) offre un panorama des plus récentes applications des emballages actifs dans le secteur de l’emballage alimentaire. Les enjeux et les cadres réglementaires seront aussi évoqués.

    Sommaire :

    1.    Introduction
    2.    Emballage alimentaire : de passif à actif
    2.1 Définition
    2.2 Marchés et tendances
    3.    Emballages actifs : des systèmes et fonctionnalités variés
    4.    Applications des emballages actifs : au-delà de l’effet barrière
                4.1 Les absorbeurs d’oxygène
    4.2 Les émetteurs d’éthanol
    4.3 Les agents antimicrobiens
    4.4 Nanomatériaux antimicrobiens
    4.5 Les films à perméabilité sélective (contrôlée)
    4.6 Emballage sous atmosphère modifiée (MAP)
    5.    Enjeux et défis industriels
    6.    Cadres réglementaires (Europe et Amérique du Nord)
    7.    Conclusion et perspectives
    8.    Références

  • Tue, 31 Jan 2012 02:43:00 +0000

    Global packaging industry expected to reach $820 billion by 2016


    The global packaging industry will swell to almost $820 billion by 2016 predicts Pira International in a new market forecast. Driven mainly by increasing demand for packaging in emerging and transitional economies, a 3% per annum growth rate will focus on board products and rigid plastics, with $40 billion and $33 billion in cumulative predicted growth respectively to 2016.

    This growth is being driven by a number of broad trends such as growing urbanisation, investment in housing and construction, a burgeoning healthcare sector and the rapid development still evident in the emerging economies, including China, India, Brazil and some eastern European countries. An increase in personal disposable income in the developing regions fuels consumption across a broad range of products, with consequential growth in demand for the packaging of these goods. For instance, increased demand for white goods, like washing machines and dishwashers, driven also by growing time pressure on consumer lifestyles, leads not just to a growing demand for packaging for the machines themselves, but also for associated products such as the household care products needed to operate these machines, thus stimulating demand across a range of packaging media.


    More specifically, robust growth in demand for rigid plastic packaging, especially in sectors like drinks, cosmetics, toiletries, and household and personal care products, is stimulating packaging consumption. Similarly, flexible plastic packaging materials are receiving a boost from sectors like perishable foods, healthcare, convenience foods and various industrial markets. Corrugated board consumption is being egged on by the processed food sector and a number of non-food applications including personal and household care, chemicals, electrical goods and others. At the same time, folding carton consumption is benefiting from the growth found in healthcare products, electrical goods, and frozen and chilled foods, among others.

    According to the Pira, the US was the largest consumer for packaging in 2010 with a demand of $137 billion; China was close behind at $80 billion. China is anticipated to surpass the US by 2017, and India will enter the top ten packaging countries with its demand set to almost double in the next five years to $24 billion.

    Technological developments in packaging are seeing an upswing in the consumption of bio-polymers in both rigid and flexible applications, improved value adding in products with functional and barrier coatings, as well as enhanced graphics, resource reduction by way of continuous lightweighting across all materials, and other developments.

    Board products account for the biggest sector of the packaging market, totaling some $210 billion in 2010 and maintaining their leading position into 2016 when the sector will be worth $40 billion more at nearly $250 billion.
    Pira research shows that food and healthcare packaging will continue to be the biggest end uses in global packaging, with the food and drinks industry growing by almost $43 billion combined to 2016. The study shows that health care packs will grow 4.5% each year to reach a total of $34 billion. Cosmetics packaging should grow 4.2% per year to reach $24 billion.


  • Wed, 25 Jan 2012 13:25:00 +0000

    Fully recyclable packaging – good green cred or unsustainable smokescreen?


    Recyclable products are key to a sustainable business model but companies must go further to be considered truly green. Frances Cook looks at whether packaging companies hide behind a 'fully recyclable' slogan and asks, what must be done to create a more sustainable product life cycle?

    All look and no substance?

    Consumers' perceptions can be created by all manner of factors, but one of the greatest influencers in packaging is the design - the way the product looks and feels.

    "Printing a recyclable device or message is very prevalent in most first world countries now but there are subtle differences and there is sometimes a tendency to play this up with brands from S-MEs more than multinationals" said Andrew Streeter of Pack-Track, a Datamonitor packaging research service and packaging expert.

    "People are beginning to using words like fully recyclable and probably stretching the point. It is not used as a smokescreen as such, but more as a marketing claim - it is opportunistic," he added.

    "There is a trend of sustainability and greenness which some companies are taking advantage of. I hold the view that packaging in some regions is taking on a consumer perceived 'greenish' persona. Matt inks have enjoyed a renaissance, surface texturing, plastics can look very paper like and there are more board applications.

    "They are trying to fulfil a consumer need, that recyclable, green element in the brand values. Perhaps there is a hidden or more covert approach to this development, it also conveys a quality dynamic in the brand."


  • Sun, 22 Jan 2012 22:07:00 +0000

    Why haven’t bioplastics captured a larger market share?


    Market expectations for bioplastic usage were initially hyped as this wonderful technology that would replace traditional plastics in all applications.  Some predictions say they will replace 20% of all plastics. Who were the proponents of these lofty predictions kidding?  They certainly were not uttered by people with knowledge of market development realities or experience in the plastic industry.  So why haven’t bioplastics captured a larger market share than their reported 1-2% of total plastic usage?  There are four reasons: 

    1. Performance is not matched to brand owner or consumer expectations;
    2. Time-line to market acceptance not realistic;
    3. Bioplastic companies marketing efforts not given enough field support and
    4. Difficulties selling to an uninformed customer base and an uninformed end-user base. 

    Read more…


  • Sat, 21 Jan 2012 03:31:00 +0000

    Consumers believe products are over-packaged


    Three-quarters of Americans believe many consumer products are over-packaged, according to a survey of lifestyle of health and sustainability (LOHAS) consumers conducted by the Natural Marketing Institute (NMI), Harleysville, Pa. Minimal packaging is most preferred among consumers, followed by recyclable packaging and use of environmentally friendly packaging materials.

    “The ‘less is more’ trend continues to resonate with consumers,” said Steve French, managing partner of NMI, in a statement. “Marketers can maintain current and attract new consumers by using less packaging and ‘greener’ packaging materials. Specifically, ‘renewable’ and ‘plant-based’ materials are rated most environmentally friendly among consumers.”

    The survey results reveal that consumers show an increasing adoption of new — and easily executed — behaviors that can save the planet, the institute said. NMI recommends that businesses promote the use of post-consumer recycled packaging as well as incorporate new environmentally sourced materials where applicable, but it cautions that companies should not choose packaging that will affect the expense of the product or the consumer’s experience with it.

     

  • Wed, 11 Jan 2012 03:59:00 +0000

    6 Myths and Facts about What’s Green Packaging


    1. Less packaging or no packaging makes smart eco sense. I get so annoyed when people say leave the packaging at the store or don't use any packaging at all. The truth is that products that we use or consume need packaging to protect, convey, keep sanitary and secure and even educate us about what's inside. Packaging is integral to our modern lives. When someone complains about excess packaging I ask them this simple question. You brushed your teeth today didn't you? I rest my case.

    2. Compostable: means you can throw it out in the back yard and it will disintegrate. The truth is this is one of the most misunderstood packaging phrases and the industry doesn't do a good job explaining it either. Consider what happened with the Sun Chips compostable package. Consumers expected one thing and the reality was something else. In most cases compostable applies to a set of controlled conditions in a special facility for the packaging to degrade. The material itself sometimes has unique disposal issues because of limited composting facilities.

    3. Packaging is 50%-60 % of the waste stream. I see this number bandied about and it’s untrue. Packaging accounts for around 30%-35%. These companies that claim they sell their products with zero contribution to the waste stream is a misnomer. They may not have the products in the store packaged but they certainly use packaging to get them there undamaged and ready for sale.

    4. Recyclability is the only answer. Unfortunately although recycling packaging makes sense, in many cases the infrastructure isn't in place to make it a widespread practice. Consumers have to want to recycle too. In many cases it’s simply too much trouble to save and dispose of in a recycling facility. Another quandary, washing out containers to recycle (you are using energy and water so where's the eco win?)

    5. Sustainable packaging will solve all our environmental problems. This is a lofty goal to aspire to; unfortunately the technology isn't quite there yet. Companies have significantly reduced the amount of packaging used. A good example is the "ultra detergents' that offer a concentrated product in a much smaller packaging container, reducing significantly the amount of packaging used an what goes into the waste stream.

    6. All plastic packaging is bad. Not true. There are so many new compounds and formulations that have been introduced. Companies are seriously looking at ways to not only reduce the amount of plastic used but alternative methods for disposal and reuse.  I might mention here too that in many cases the eco plastic alternatives use more energy to manufacture and have disposal issues of their own.

    Source


  • Tue, 10 Jan 2012 03:29:00 +0000

    Active Packaging: M&S to roll out 'life-extending' fruit packaging



    Next week M&S will become the first major retailer to roll out ground-breaking new packaging which it claims will extend the life of fruit stored in the fridge by up to two days, helping to cut domestic food waste.


    The supermarket will add a small plaster-style strip at the bottom of punnets of strawberries, containing a patented mixture of clay and other minerals that absorb ethylene – the ripening hormone which causes fruit to ripen and then turn mouldy. The strip measures 8cm x 4.5cm and does not affect the recyclability of the packaging, and the retailer claims there is no extra cost to the consumer of the packaging. If successful, it will be added to all the supermarkets' berries.

    Trials carried out in M&S stores showed a minimum wastage saving of 4% – during the peak strawberry season this would equate to 40,000 packs, or about 800,000 strawberries. M&S says it is committed to reducing waste as part of its Plan A programme to be the world's most sustainable retailer.

    Hugh Mowat, M&S Agronomist, said: "This new technology is a win-win for our customers – not only will their strawberries taste better for longer, but we really hope it will help them to reduce their food waste as they no longer need to worry about eating their strawberries as soon as they buy them."


  • Mon, 09 Jan 2012 12:57:00 +0000

    Communication pour le développement durable: Emballage et suremballage


    Suite au succès de la première rencontre annuelle de son Université d'hiver, le Conseil de la comdd prépare déjà pour les 16 et 17 février 2012, Les 48 heures de la communication pour le développement durable sur le thème Communication et marketing responsables.

    Le concept de l’université d’hiver: la grande rencontre annuelle des communicateurs propose un cadre de dialogue et d'innovation pour les professionnels de la communication en collaboration avec des experts en environnement et en développement durable.

    Je serai sur le panel thématique: Communication visuelle responsable pour échanger sur l’emballage et le suremballage:
    Au lieu de parler de zéro emballage, il serait plus adéquat de parler de Lutte contre le suremballage; un phénomène qui coûte cher au fabricant et suscite des réactions du client. L'emballage est un bien nécessaire plutôt qu'un mal. Il joue un rôle majeur dans la protection et la conservation des aliments en garantissant la sécurité alimentaire. Il constitue aussi un atout majeur dans la réduction des pertes de produits périssables.
    Au plaisir de vous rencontrer et d’échanger avec vous!
  • Sun, 08 Jan 2012 17:33:00 +0000

    Nine steps to environmentally friendly packaging


    Improving the sustainability (environmental friendliness) of packaging is a hot topic for packaging professionals. The packaging industry has seen sustainability progress from the latest buzzword to an everyday part of our vocabulary. Still, there is room for basic knowledge and guidance, especially for those companies lacking large packaging staffs or sustainability departments.

    Nine steps to take when designing more environmentally friendly packaging :

    1-     Identify your company’s goals and initiatives. It is important to understand what environmental impacts your company is most concerned with and design with those in mind. For example, is your company concerned about the amount or types of plastic they use? If so, then that should be taken into consideration when designing new packages.

    2-     Identify the destination of the package. This knowledge helps the designer understand what end-of-life options (recycling, landfill, incineration) are available at the destination, which may affect how you design your package. In addition, knowing the destination allows you to account for fees associated with any environmental impacts pertaining to your package.

    3-     Identify applicable regulations. Regulations should supersede all other considerations in package design and, therefore, need to be considered early in the process. It is important to understand whether regulatory requirements are consistent for all destinations. If not, can the package be tailored to each destination, or should it be designed to meet regulations in all destinations?

    4-     Determine how a package will be shipped. In general, the most energy-efficient mode of shipping is preferable. However, the mode of shipping is often determined by business requirements (e.g., balancing cost challenges, reduced inventory/increased turnover, flexibility/customized features/delivery, suppliers’/customers’ locations, etc.) It is important to design packages consistent with the mode of shipping selected and, when possible, to choose the most energy efficient shipping option.

    5-     Identify internal requirements; marketing, regulatory affairs, and/or other applicable departments that should be considered. Internal requirements take into account whether the environmentally responsible package is economically viable, whether it enhances the product’s image and acceptability, and whether it protects the product from physical, biological, or chemical harm, among other considerations.

    6-     Identify and understand any applicable customer requirements. It is much more common for customers (mainly retailers) to have specific package design guidelines that must be followed. These guidelines often include packaging materials they will not accept, specific pallet requirements, etc. Your best source in your company for finding this information is your sales team or supply chain organization. In addition, often you can find information on a customer’s website.

    7-     Raw material selection. Product manufacturers face many tradeoffs when choosing between raw materials. Choices should be made with the complete life cycle of the package in mind.

    8-     Address the actual package design. If you followed steps one through seven, you should be armed with enough information to minimize the environmental impact of your package.

    9-     Communicate what your package hopes to accomplish, what has been done, and why it is important. Educating the consumer and the retailer is important to ensure that everyone’s understanding of environmentally responsible packaging is improved.

    By following these nine steps, you will improve on the environmental impact of your packaging. 

  • Sat, 07 Jan 2012 02:49:00 +0000

    10 tips for sustainable package design


    With the fundamentals of sustainable packaging in mind, following are some areas to consider when implementing changes to your packaging for improved environmental impact.

    For nearly a decade, the biggest buzz in packaging has been the move toward sustainability, or “green” packaging. Driven by retailer requirements, public perception, economic pressures (petroleum, in particular), and government policies, sustainability impacts every aspect of a package—from the source of its raw materials to its end of life—and as such has proven to be an incredibly complex issue.

    But over the years of debate and discovery, we have learned some core truths about the topic. First, there is no such thing today as a completely sustainable package. Instead, sustainability is a journey. The goal is to make incremental improvements over time in the sustainability of a package to reduce its overall environmental impact.
    Second, in sustainability terms, packaging materials—including glass, plastic, paper, and aluminum—cannot be classified as good or bad. Each has its advantages and shortcomings, depending upon the product application and the goals and mission of the packager. Trade-offs are an inherent part of pursuing sustainability.

    And last, packaging must be put into perspective by understanding its role in the full product supply chain. Packaging typically makes up less than 10% of the carbon footprint of a product; manufacturing and consumer use often comprise the largest proportion. While packaging’s footprint may be small, its importance cannot be understated. If the package fails in its primary functions—protecting the product through the supply chain, enticing consumers to purchase, and facilitating consumption—all the energy consumed in manufacturing the product is lost when the product is wasted.

    Ten tips for sustainable packaging design With these fundamentals in mind, following are some areas to consider when implementing changes to your packaging for improved sustainability:

    1. Take a life-cycle approach to package design. 
    2. Evaluate each component of your package. 
    3. Consider new alternatives for distribution packaging.
    4. Look for opportunities to make your packaging reusable—where it makes sense. 
    5. Consider changes in your product. 
    6. Whenever possible, design for recyclability. 
    7. Employ packaging strategies that encourage product consumption. 
    8. Know where your packaging materials come from. 
    9. Evaluate your distribution system for space-saving opportunities. 
    10. Consider materials made from renewable feedstock. 


  • Wed, 04 Jan 2012 03:03:00 +0000

    2012 Plastics Packaging Predictions


    Plastics Today Reveals 2012 Packaging Predictions

    1. Lightweighting in primary packaging has run its course: Anyone who's handled a bottled water lately knows that brandowner and packaging suppliers' work to lighten their products has reached a tipping point. Any less material in today's water bottle, for instance, and the transformation from rigid to flexible package is complete. As a result, look for brandowners and retailers, at the vocal behest of their customers, to start targeting wasteful or unnecessary secondary and tertiary packaging, reexamining goods from the case, carton and pallet level, all of which could mean continued changes for the primary packaging component.

    2. Plastics bags and bottles will remain embattled: In cash-strapped governments around the globe, where economic uncertainly and hyper-partisanship have paralyzed nearly all other legislating, bag bans or bag taxes seem to be the one piece of legislation that city councils, state houses, and national governments the world over can pass. Almost every day in 2011, my inbox received news of either a new bag ban or a status update one on currently being passed. Plastic bottles have been getting their own attention as well of late, with Grand Canyon National Park weighing a bottle ban for 2012. This will not stop in 2012, and will likely increase until the law of unintended consequences kciks in and consumers and legislators realize some of the shortfalls of paper and cloth bags.

    3. Biobased PET takes the lead: Led by Coca-Cola and Pepsi, the bottling industry has effectively pushed biobased polyethylene terephthalate (PET) into the lead of the group of materials hoping to replace petroleum-based plastics in bottles. Biobased replacements for PET, including polylactic acid (PLA), ultimately couldn't unseat PET due to end-of-life concerns over recycling or processing difficulties, while attempts at upping recycled content in the bottles were undermined by the lack of an unreliable supply stream of post-consumer PET. Coke and Pepsi's work to create a 100% biobased PET will have broad ramifications for the burgeoning bioplastics market, with non-fossil fuel routes pursued for all those base resins that have established themselves within various markets, including packaging.

    4. Recycled content will increase: Apart from the bottle push, recycled content, more than biobased materials, bill have an increasingly important impact on packaging, with brandowners proudly displaying to the public any recycled content in their packaging, and in the process solving two problems: resource reduction and end of life. The use of recycled content will be buoyed in 2012 by advancements in sorting/shredding/cleaning technology as well as increased collection.

    5. Industry association/supplier efforts to address litter will increase: Industry trade associations, resin suppliers, and plastics packaging manufacturers have seen the enemy and it is litter. To that point, these groups, which already announced anti-litter campaigns in 2011, will continue to do so in 2012. Continued increases in fossil-fuels, and all their derivative products, including plastics, will drive home the fact that plastic packaging is not a throwaway material.
  • Mon, 02 Jan 2012 16:13:00 +0000

    Five Packaging Trends That Will Shape 2012

    After PackagingDiva, here is my list of 5 packaging trends to watch closely in 2012:

    1. Functionality and sustainability: Finding the balance between under-packaging and over-packaging 
    2. Sustainable Packaging: Increased focus on recyclability and Increased demand for sustainability
    3. Paper-based packaging : Keep the Molecule in Play
    4. Stand-up pouches: Maximum Flexibility, Sustainability and Convenience
    5. The development of Bioplastics: A viable eco-friendly solution?

    Best wishes for a healthy, wealthy, sustainable and innovative New Year 2012! 

    1)  Functionality and sustainability: Finding the balance between under-packaging and over-packaging

    For decades, packaging was seen as nothing but waste, a nuisance to be avoided. However, packaging waste pales into insignificance compared with the losses caused by food waste. According to recent FAO study, One-third of food in developing countries is destroyed before it ever reaches the consumer.

    Food packaging—could now move from being the villain to being the hero:

    1. Packaging prevents food waste and saves resources
    2. Packaging is part of the solution for an overall resource efficient economy
    3. Packaging facilitates more sustainable lifestyles
    You have to balance functionality with sustainability

    2)    Sustainable Packaging:  Increased focus on recyclability and Increased demand for sustainability

    Concerns about sustainability and environmental friendliness will continue to impact all areas of the packaging industry. Consumers are increasingly interested in their personal impact on the environment and are demanding more from manufacturers.

    Major companies are beginning to take note and a few have stepped forward to lead the “sustainable packaging revolution”. They are looking for ways to reduce, down-gauge, lightweight their packaging. Companies will benefit from these efforts, thanks to material savings and increased demand from green consumers.

    World demand for green packaging—including recycled-content, reusable, and degradable packaging is projected to rise 5.7% per year to $212 billion in 2015 (Freedonia, 2011).

     Sustainable packaging:  Win-Win-Win for the environment, for manufacturers and suppliers, and for consumers

    3)     Paper-based packaging : Keep the Molecule in Play

    Paper-based Packaging provides versatile and responsible packaging solutions for product manufacturers, retailers, and consumers. Paper has an excellent image as packaging material (renewable and biodegradable). However due to missing performance characteristics and barrier properties, paper has been largely replaced by polymers (e.g. PE).
    Improving paper's barrier properties is seen as a crucial step in increasing its viability as a packaging material:

    • Wax is on the Wane: The future is clear – wax replacement packaging will become a necessity
    • With the push towards sustainability, repulpability and recyclability, water-based technologies are gaining acceptance.
    •  Water-based coatings can be custom-formulated to meet the packaging requirements of a wide range of fresh and frozen products
    • Opportunities for retailers to sharply reduce their landfill costs, while boosting their recycling levels
     Bright Future: Water-based technologies are gaining wider acceptance

    4)     Stand-up Pouches: Maximum Flexibility, Sustainability and Convenience

    The trend toward stand-up pouches packaging has been mainly driven by companies looking for ways to increase shelf appeal and differentiate their products from the competition and add consumer convenience. Stand-up pouches can be used as an additional marketing tool for brand owners looking to boost sales.

    From an environmental point of view, pouches are more sustainable than traditional packaging formats (cans, boxes or rigid plastic container). They utilize much less material, improve the product to package ratio and eliminate over packaging and waste. Depending upon the application, pouches can weigh up to 95% less than rigid containers and take up less than 10% of the space typically used by rigid containers. In addition, pouches require much less landfill space than other containers.

    Stand-up Pouches: Lightweight packaging solutions with optimal protection

    5)     The development of Bioplastics: A viable eco-friendly solution?

    While bioplastics are being embraced, labeling confusion, skepticism on functional abilities and environmental claims continue to pose challenges and concerns:

    1. Confusion in terminology:  Biobased, Compostable, biodegradable, Oxo…? - Education is needed to clarify in the minds of consumers and clients, the environmental benefits of these new materials
    1. End of life hurdles: the puzzle?  - Consumers are confused when it comes to separating biodegradable, compostable and recyclable plastics. Information about how to best dispose of it, is necessary
    1. Carbon footprint: bioplastics not necessarily greener than oil based relatives? - Skeptics about LCA studies: data may not be accurate or complete and system boundaries are not easily defined
    1. Price: Current prices for bioplastics are significantly higher than the cost of PE - People are environmentally conscious when it’s convenient and affordable. Higher oil prices are lowering the gap in prices of bioplastics and conventional plastics
    1. Weak barrier properties: MVTR, OTR, heat resistance, microwavable…? - Barrier and physical properties may limit applications - Blends and compounding
    1. Value proposition: Promoting Biobased, Biodegradable or Compostable? - Is not yet clear in the minds of most consumers and clients

    Finally, both the packaging industry and consumers need to work together to develop a unified set of standards that will end confusion and maintain transparency in the rapidly growing sustainability sector:

    1. The distinctions are subtle but significant:  not all bioplastics are created equal and there are a lot of misleading claims out there
    2. Education: has to be a combined effort from resin makers, converters and the companies that will be selling these products to the consumer
  • Tue, 27 Dec 2011 01:17:00 +0000

    The Gillette Fusion ProGlide Over-packaging // suremballage

    The Gillette Fusion ProGlide have too much packaging.


    By the way, As part of its 2020 sustainability goals, in late September 2010, P&G announced plans to reduce packaging by 20%; to replace 25% of all petroleum-based materials with sustainably sourced renewable materials; and to eliminate entirely the use of PVC in packaging within the next few years.

    Below video with comments in French

  • Mon, 26 Dec 2011 01:06:00 +0000

    Le Bilan de 2011. Emballage papier : Fonctionnel, Pratique et Éco-responsable

    2011 est à nos portes, c’est l’heure du bilan!


    Mes nouveaux engagements et mes nombreux déplacements m’ont laissé moins de temps pour bloguer. Je dois aussi partager ce temps consacré au web 2.0 avec les nouveaux médias sociaux, Twitter (ici) et le Groupe que j’ai crée sur LinkedIn : PAPER-BASED PACKAGING (ici).

    Je vous présente mes meilleurs voeux pour 2012. Que cette nouvelle année soit emballante, innovante et éco-responsable!

          I.  Conférences et présentations : L’année 2010 fût très riche en conférences et présentations. Voici un condensé de mes diverses communications:

    1)   Papier Recyclé et Sécurité Alimentaire: Migration des huiles minérales. Cliquez ici pour télécharger cette conférence que j’ai donnée dans le cadre de la Conférence complètement flexo  organisée par L’Institut des communications graphiques du Québec (ICGQ). 


    2)    Recyclable coatings for paper foodservice packaging. You can download here this talk given last November 15th, 2011 in New York (NY, USA) at the Fall Resource Recovery Conference organised by the Global Green USA Coalition for Resource Recovery


    3)    Emballage papier : flexible, pratique et éco-responsable. Cliquez ici pour télécharger cette conférence que j’ai donnée dans le cadre de la deuxième édition du colloque sur l’éco-responsabilité organisé par l’Institut des communications graphiques du Québec (ICGQ). 


    4)   Bio-coated Paper-Based Flexible Packaging: Functionality and Sustainability. You can download here this talk given at the 2011 TAPPI PLACE Flexible Packaging Symposium, April 5, 2011 in Orlando, Florida USA. 


    5)     Case Studies: Functional and Sustainable Paper-based Packaging. You can download here this talk given at the Pira International's fifth annual Sustainability in Packaging conference, February 22-24, 2011 in Orlando, Florida USA. 


    Par l’ailleurs, c’est déjà confirmé, en 2012, je serai au (Cliquez sur le titre pour accéder au programme complet):

    1)    TappiPlace Conference May 6-9, 2012, Seatle, Washington, USA. Packaging: Functional and Sustainable Coating. You can download here the Technical Program 

    2)  Université d’hiver2012. Les 48 heures de la communication pour le développement durable. Les 16 et 17 février 2012 au SPA Eastman en Estrie au Québec. Emballage et suremballage : Au lieu de parler de zéro emballage, il serait plus adéquat de parler de Lutte contre le suremballage; un phénomène qui coûte cher au fabricant et suscite des réactions du client. L'emballage est un bien nécessaire plutôt qu'un mal. Il joue un rôle majeur dans la protection et la conservation des aliments en garantissant la sécurité alimentaire. Il constitue aussi un atout majeur dans la réduction des pertes de produits périssables. Vous pouvez consulter ici, le programme des deux journées.  

        II.  CQVB : Biocomposites et emballages actifs. Cette année, j’ai eu la chance de réaliser deux mandats pour le Centre québécois de valorisation des biotechnologies (CQVB) :

    1)      Bioveille: Biocomposites dans l'industrie automobile. L’épuisement des gisements pétroliers, les variations imprévisibles du coût du baril de pétrole et la prise de conscience environnnementale de la nécessité de penser à des options de rechange aux ressources fossiles stimulent la recherche pour développer de nouveaux matériaux renouvelables. Dans ce contexte, les biocomposites s’avèrent être un filon particulièrement intéres¬sant. Obtenus par introduction de fibres naturelles dans une matrice de plastique biodégradable, pétrochimique ou recyclé, les biocomposites sont appelés à remplacer progressivement les matériaux composites issus de la pétrochimie. 

    2)     Biotendance : Emballage alimentaire… de passif à actif : Ce numéro de BioTendance® offre un panorama des plus récentes applications des emballages actifs dans le secteur de l’emballage alimentaire. Les enjeux et les cadres réglementaires seront aussi évoqués. Ce numéro sera publié début 2012.

       III.  Articles de vulgarisation. Finalement, en 2011, j’ai été invité à rédiger/contribuer à quelques articles de vulgarisation:

    1)   Carton recyclé et sécurité alimentaire : une barrière fonctionnelle à la rescousse! Publié dans le Numéro de juin 2011, du journal interne de Cascades : Le Cascadeur. Cliquez Ici la version francaise & here for english version (Recycled Cardboard and Food Safety: A Functional Barrier to the Rescue!)  

    2)     Un Design Emballant : des emballages écolos, beaux, pratiques et efficaces…L’article de Mathieu Gobeil publié dans le magazine Québec Science. Cliquez ici pour consulter l’article.


  • Thu, 22 Dec 2011 13:33:00 +0000

    Ten packaging machinery trends for 2012


    With the North American economy beginning to show some positive signs, there is a pent-up demand for new packaging, new products, new acquisitions, and new technologies to increase packaging line productivity. B&R Industrial Automation's packaging market development manager John Kowal--who is also a board member of both the Packaging Machinery Manufacturers Institute and OMAC--predicts packaging machinery trends that will emerge from this environment.

    1. Sterialization will gain ground
    2. Condition monitoring will add value
    3. Accelerating software convergence in packaging
    4. Brazil will be on your radar
    5. Retail ready…or not, here it comes
    6. Safety first…and next
    7. Plant seeds now to win big later
    8. Advanced technologies for turnkey systems
    9. Better interaction with operators on individual machines
    10. NA and EU OEMs consolidate


  • Wed, 21 Dec 2011 03:47:00 +0000

    Five Global Packaging Trends than Could Change your Life

    Here are PackagingDiva 5 packaging trends that you cannot overlook for 2012.

    1.     Eyeballs Everywhere : Everyone will be watching what you do with your product packaging. Increasing scrutiny will come from US regulatory agencies such as the FDA, FTC, international agencies and watchdog groups such as the Copenhagen accord and of course consumers. They want to tell you to what you can or cannot say on your packaging, what materials it should be made of, how much material you can use and how you should dispose of it.

    Packaging phrases to watch for:

    § Packaging Bans and Mandate
    § External Regulatory Agencies
    § WrapRage
    § Misleading Consumers

    2.      Private Label Prevails : CPG’s (consumer products) are under attack as consumer battle economic woes. It’s now not as much about the brand as it is about the value of what’s inside. If you have noticed many of the 1st tier brands are being moved to less attractive shelf space due to the advent of private label brands for most retailers.

    Packaging phrases to watch for:

    § Private Label
    § Generic
    § Economical
    § Value Packaging
    § Branding
    § Marketing
    § Rebranding

    3.     Information Overload : Ever wonder about all those icons, symbols and slogans on your packaging?  What they really mean? As companies struggle to craft winning messages they are creating their own symbols, slogans and icons many of which are meaningless. So no wonder the consumer is confused about the validity of these messages.

    Packaging phrases to watch for:

    § Certification Symbols
    § Frustration-Free Certification
    § Self-certification
    § Greenwashing
    § Branding
    § Marketing
    § Advertising

    4.     Green Goes Mainstream : Packaging accounts for 30-35% of the waste stream and consumers are concerned what to do about it. They are demanding less packaging and that serves a secondary purpose or can be recycled or reused.

    Packaging phrases to watch for:

    § Recyclable
    § Compostable
    § Sustainable
    § Biodegradable
    § Bioplastics
    § Bioresins
    § Greenwashing
    § Repurposed
    § Precycling
    § Eco-friendly
    § Extended Producer Responsibility

    5.     Your Packaging Does What and Where? Gone are the days of packages sitting prettily on the shelf. There is too much competition so companies are looking for unique ways to engage the consumer. Much of this revolves around interactive packaging and social media where consumers are engaged through secondary actions. Smart or intelligent packages that help you make an informed decision or at the very least point you in the right direction. The mobile consumer is the target of most of these packaging innovations.

                Packaging phrases to watch for:

    § Augmented Reality
    § 2D Barcodes
    § Social Media
    § Facebook
    § Twitter
    § Smart Packaging
    § Intelligent Packaging
    § Nanotechnology
    § YouTube
    § Virtual Stores
    § Smartphones


  • Tue, 20 Dec 2011 02:27:00 +0000

    A responsible supply chain is a delicate balancing act


    In a recent conversation with a large client, I was very encouraged to learn that the responsible supply chain is becoming an integral part of product and packaging strategy for them and also for their competitors. Setting corporate sustainability goals around products and packaging, adhering to national and regional regulations, holding suppliers accountable to become more environmentally and socially conscious, have made it into boardroom discussions and corporate strategy.

    Businesses are finally looking at sustainability in product lifecycles as new regulations are being formulated or enforced around the world.  Companies are also seeing growing consumer demand for green products. Responsible supply chains span every phase of a product’s lifecycle – design, manufacturing, packaging, transportation and disposal.

    Below is a sample of questions businesses should ask of themselves to understand how to be more responsible:
    1. Design: How do we reduce the use of material (dematerialize) and impact to the environment (decarbonize)? Or have early considerations been given to make the product conducive to remanufacturing or recycling after its end of life?
    2. Manufacturing: What portion of the product is made out of renewable, recycled, or remanufactured material? How efficient are the manufacturing processes from material use, energy consumption, emission and waste generation viewpoints?
    3. Packaging: While ensuring that the functional requirements of packaging are not compromised, what proportion of the total material is reused, recycled and renewable?  Are there any banned non-recyclable material used in the packaging? What metrics are multi-brand retail customers such as Wal-Mart and Tesco using to rank and manage the sustainability performance of their suppliers are you prepared to adhere to such customer scorecards.
    4. Transportation: Are you considering the impact that shipping has on the environment? Have you considered optimal vehicle design to improve fuel efficiency? What clean fuel sourcing strategy do you have in place or are considering? Have you enforced truck idling reduction policies or made investments in optimizing route planning?

    Managing and maintaining an optimal harmony among what goes as input to the supply chain, what is made and how much goes as waste is critical to responsible supply chain and to good product stewardship. In my next blog I will write about life after the end of life of a product and how it can be a powerful solution to reducing waste and curtailing pollution.


  • Wed, 14 Dec 2011 03:26:00 +0000

    Protecting energy wood with a paper-based biomass cover saves time and money


    Sonoco will invest about $75 million to add a new biomass boiler to its plant in Hartsville, replacing two aging coal-fired boilers. The new boiler will be fueled primarily by woody biomass created by regional logging activity but can also run on natural gas. The boiler will produce about 16 MW of "green" energy that will be consumed by the manufacturing complex, as well as steam that is used in the papermaking process. The company will also upgrade a machine that produces corrugated paperboard, as well as emission-control technology on another boiler at the plant. (Source)

    My comment:

    Turning woody biomass from the forest into green energy seems to have a bright future. We are offering a biomass cover, a cover material made mainly of paper which shelters logging residue from rain, snow and freezing. Thanks to the cover, the energy content of the wood rises as the solids content increases. Experience has shown that the solids content of wood can be raised by as much as 10–15% by using the cover. 
  • Sat, 10 Dec 2011 15:30:00 +0000

    30 Brilliant Social Media Marketing Tips From 2011



    With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

    1. Write blog content for your target audience, which is not necessarily yourself. 

    2. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. 

    3. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. 

    4. Mobile check-in deals aren’t just for restaurants and bars. 

    5. How frequently you blog does count. 

    6. Hashtag-stuffing tweets doesn’t work. 

    7. If you follow more people than are following you, you could harm your Twitter account’s SEO potential. 

    8. Building an online community? Show your power users that you appreciate their contributions. 

    9. Blog about the problems your product or service solves – not about the product or service. 

    10. Think of marketing as storytelling, and think of your customers as the characters. 

    11. Depressing tweets, vague tweets, tweets about your weight loss – and of course, our favorite, the humblebrag - these are all messages that are better kept to yourself. 

    12. What does your social media strategy really need? It needs to answer simple questions.

    13. Publishing a blog post on your company blog? Post several tweets of that post and track the success of different times and keywords for your followers. 

    14. Stop talking about yourself if you want more retweets. 

    15. The medium isn’t the message. 

    16. Choose to measure social media metrics that tell you how you’re doing based on why you’re doing social media in the first place.

    17. Use geo-location Twitter searches to identify local prospects to connect with. 

    18. Use social media data to find your key influencers, outline your media plan, and develop your messaging. 

    19. Create a Facebook group to stay connected with those you meet at conferences months after the last panel. 

    20. Consider the timing of your social media posts – time of day, time of week, and time of year. 

    21. You don’t need the voice of influencers – you need your brand advocates. 

    22. Have a common name? Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. 

    23. Plan your editorial calendar for what ebooks can result from your blog posts. 

    24. If you’re going to tell people to “like” your company on Facebook, have something of value waiting there for them. 

    25. If your company makes a mistake on social media – think rogue tweets – step out and own up to the mistake. 

    26. Use social media contests as an opportunity to learn more about your customers. 

    27. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something. 

    28. Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) and having community members pay with a tweet. 

    29. Include social sharing and follow buttons on your site, your blog, and in your emails. 

    30. It seems obvious, but an often disregarded quality of great community and social media managers is great social skills. 
  • Fri, 09 Dec 2011 02:14:00 +0000

    Ikea switches from wooden to paper pallets


    Ikea, which uses 10 million pallets to ship goods from suppliers to its 287 stores in 26 countries, will ditch wood worldwide by January, cutting transport costs by 10 percent. The new corrugated cardboard design can support loads of 750 kilograms (1,650 pounds), the same as timber, Skjelmose says. At two inches high, the paper pallets are one-third the height of wooden ones, and they’re 90 percent lighter, at 5.5 pounds. The svelte profile means Ikea can cram more goods into each shipment. The pallets, assembled onsite by most of Ikea’s 1,200 global suppliers, will be used only once before being recycled.


  • Mon, 05 Dec 2011 03:50:00 +0000

    Bioplastics News : Growth, Demand and Innovation


    European Bioplastics report: The end of the oil age and rise of bioplastics

    With 420 attendees, the 6th European Bioplastics conference in Berlin could rightly be termed a major success. This year, more than 80% of the participants came from Europe, 10% from Asia, and the better part of the remaining 10% from North and South America. Established players ranging from BASF, DSM, PolyOne, NatureWorks and Dow to Novamont, BioAmber and the World Wide Fund for Nature offered insights and information on new materials, environmental aspects and strategic market development.


    World demand for bioplastics to triple by 2015

    Global demand for biodegradable and bio-based plastics will more than triple to more than 1 million metric tons in 2015, valued at $2.9 billion, according to a new market study.

    Gains will be fueled by rising petroleum prices, consumer preferences for sustainable materials, improved performance of bioplastics, and the introduction of commodity plastics produced from bio-based sources.


    Researchers Make Biodegradable Plastic Bottles From Olive Skins

    Soon you may be able to buy olive oil in bioplastic bottles made from a compound found in olive skins, thanks to the work of  a Spanish researcher.

    Jesús Zorrilla has found a way to extract PHAs (poly-hydroxy-alcanoates) from the residues of olive skins, which in turn can be used to make plastic containers that are non-toxic and 100 percent biodegradable


  • Fri, 02 Dec 2011 16:30:00 +0000

    Tackling food waste in Europe and how good packaging can play a role

    Corrugated of Course interviewed Andrew Parry from WRAP UK, Nina von Radowitz from Metro Group and Selina Juul from Stop Wasting Food Denmark at Combating Food Waste in the EU 2011. We asked them their thoughts on food waste in Europe and how packaging plays a role in battling the issue.



un réseau au service des entreprises grâce au soutien de : Région Bretagne Conseil Général Finistere Quimper Communauté   Le réseau Breizpack fait partie de: logo France Emballage Breizpack, lauréat de l'appel à projets grappes d'entreprises 2010!